The Rural Thailand Lifestyle Journal
Real life, real lessons and a record of what Prae and I are building — not a collection of generic marketing articles.
This is where I will document progress, setbacks, experiments, everyday Thailand, the online business, Rural Thailand Shop and the longer road towards our future plans.
Six Threads of One Story
Our Thailand Life
Stories, photographs and everyday experiences from our life and home in Thailand.
What I Am Learning
Lessons from mistakes, decisions and the practical things I discover while building the project.
Building Online
What I am doing with the website, funnels, email, content, social media and audience building.
Tools & Resources
Explanations of platforms and resources I actually use, including what I like and what I would change.
Rural Thailand Shop
The honest story of trying to turn an existing Shopify store into something that attracts real customers.
The B&B Dream
The longer road towards creating a small B&B and giving visitors a chance to experience rural Thailand.
Start With These
These first two articles establish the kind of Journal I want to build: useful lessons drawn from things I have actually experienced.
Why I Stopped Chasing the Next Online Opportunity
After spending more than £38,000 and hundreds of hours trying different ways to build an income online, I realised that the next opportunity was not what I needed. I needed to build something of my own.
Before You Spend Another Penny Online
A practical checklist built from the questions I wish I had asked before spending money on online business tools, courses, platforms and opportunities.

A Journal, Not a Highlight Reel
I do not want to publish only when something goes well. If this becomes useful, it will be because it records the decisions and the reality behind them.
That includes what works, what does not work, what I spend, what I learn, what changes and why I change my mind.
Over time, the Journal should also become the source material for the social media network around Rural Thailand Lifestyle. One genuine experience can become an article, a short video, a Facebook post, an Instagram idea or a Pinterest post — with the full story always living here.
Start at the Beginning
The best place to begin is with the experience that changed how I approach online business and what I decided to do differently.